We handle the complete internet advertising strategy of your business. We help you promote your company, as well as its products and/or services, attract new clients in a controlled and economic manner.
We work with the two main branches of online advertising: Organic advertising and sponsored links.
Organic advertising: We include the optimization of text, keywords, phrases or links, among other variables, to gain relevant positions in the search engines with certain keywords of your company, products and/or services. To implement this strategy we identify the relevant keywords for your site, ensuring the kind of language, which must go according to the target market, or what the consumers are accustomed to. Another important point is that we identify the strategy of your competition, in order to achieve a better position that them and monitor them frequently. We also include the identification of search engines and portals where it would be convenient to position your company in the listing, depending on the sort of business. This type of advertising involves more time for analysis, as well as to see results, as they can take up to weeks to reflect the changes made to a site, and to appear in the search engines.
 |
| |
Do you think an advertisement can sell if nobody can read it? You can't save souls in an empty church.
- David Ogilvy |
|
|
 |
Sponsored links: We include the campaign management of the links that appear on the privileged positions within the result pages of the search engines. To appear in these areas we create a campaign and indicate keywords with which your company wishes to be found on the search engines. Also, depending on the charging scheme, a cost per click is assigned, maximum daily costs, monthly, etc. The most commonly used scheme by the search engines is to auction, where we assign a maximum cost per click, and compete with other advertisers for one keyword, the one who is willing to pay more gets the best positions. Our consultants will gladly take control of the necessary changes that have to be made to optimize the budget and the number of mentions or clicks to the ad.
There are many trick and myths to advertise in Google, however, it is vital to be with a serious and experienced company that will guide you and reflect the results obtained by the campaign. In our case, as there is a charge by any search engine, we make it clear to the client; we invite the client to make the payment directly to ensure that the budget allocated is actually being used to promote your business.
In addition we provide reports of the results of each keyword, and trends to help us optimize the budget even more, and include a greater number of clicks to the ad.
|
